With extensive experience in business administration and development, complemented by a Master’s in International Business Management from Oxford Brookes University, the founder of Leafbased Ltd. brings a distinctive perspective on global markets and strategic innovation. Early in their career, they gained firsthand experience with the complexities of supply chains, sparking a vision to create impactful and scalable sustainable solutions.
One significant realization came from observing a major gap in the market: products labeled as ‘eco-friendly’ often fail to live up to their claims. Instead of solving the problem, many alternatives create new environmental challenges. For instance, paper straws, often marketed as sustainable, are frequently coated with a thin layer of plastic or other non-biodegradable materials to improve durability, making them difficult to recycle or compost. This misalignment between promises and reality inspired the founder to take action.
Leafbased Ltd. was born out of a desire to bridge this gap—not just through product innovation, but by creating a platform that connects sustainable startups with global markets. The journey began with 100% natural coconut leaf straws, paving the way for a durable, biodegradable, and aesthetically pleasing alternative that aligns with both consumer expectations and environmental goals. These straws are crafted not just to replace harmful plastics but to set a new benchmark for eco-conscious products.
Driven by the urgency of environmental degradation, the founder envisions Leafbased evolving into a global ecosystem for sustainable tableware and packaging—supporting emerging green businesses, enabling supply chain transparency, and empowering conscious choices at scale. The mission is clear: to reduce the environmental burden while aligning innovation with genuine, measurable sustainability.
“Sustainability isn’t just a buzzword; it’s an urgent call to action. At Leafbased, we’re taking measurable steps toward a greener future, and I invite everyone to join us on this journey to protect our planet.”
By addressing the pressing need for authentic, scalable green solutions, the founder urges individuals and businesses alike to contribute to the collective effort of restoring environmental balance. Together, we can create meaningful change.
At Leafbased Ltd., we’re not just offering eco-friendly tableware-we’re building something bigger. Our goal is to create a global platform that connects innovative, planet-conscious startups with the businesses and communities that need them most. We want to make sustainability accessible, authentic, and beautifully simple.
It all started with something small but powerful: coconut leaf straws made by Sunbird. They’re 100% natural, strong, and surprisingly elegant. More importantly, they work-no sogginess, no toxins, no greenwashing. Just real impact, designed for real life. Whether it’s a cocktail, smoothie, or bubble tea, these straws elevate the experience while protecting the planet.
But Leafbased is more than a product. It’s a promise. We’re expanding into biodegradable takeaway boxes, compostable packaging, and tableware sourced from passionate makers around the world.
Our Commitment to the Planet:
We don’t believe in shortcuts. Every product is carefully chosen to deliver actual environmental value not just marketing fluff. We work with startups that care as much as we do and give them the support they need to grow and reach the world.
Because at Leafbased, sustainability isn’t a department-it’s our way of life.
“Sustainability isn’t just what we do-it’s who we are.”
Join us in redefining what it means to be truly eco-friendly.
Say goodbye to plastic waste! Leafbased offers eco-friendly, biodegradable tableware and straws made from natural coconut leaves-safe for you and the planet.
Let’s face it: plastic is everywhere. In the UK alone, households throw out an estimated 1.7 billion pieces of plastic packaging every week. A lot of that comes from food service-plates, boxes, straws, and cutlery that end up in landfills or worse, in the ocean. Even the so-called eco-friendly options often aren’t what they claim to be. Paper straws might seem like a good choice, but most are coated in plastic or treated with chemicals, making them hard to recycle and quick to fall apart.
We decided to offer something better. Our coconut leaf straws are strong, safe, and genuinely sustainable. And we’re not stopping there. With our growing network of partners, we’re bringing more biodegradable, reliable, and thoughtful products to the table.
We want to benefit the planet by cutting out harmful waste. We want to serve people by giving them beautiful, functional options that feel good to use. We want to help businesses do better-with products they can be proud of.
Consumers are becoming more conscious of their purchasing decisions, prioritizing sustainability like never before. According to PwC’s 2024 Voice of the Consumer survey, shoppers are now willing to pay nearly 10% more for products that are genuinely sustainable, even in challenging economic times. This shift goes beyond a passing trend—it reflects a deeper change in values, where people are actively seeking brands that align with their environmental and ethical concerns.
As this transformation unfolds, we are committed to meeting the demand with products that uphold the highest standards of honesty, durability, and style. Our approach is rooted in creating goods that not only look good but also stand the test of time, reducing waste and promoting a more responsible way of consumption. By focusing on sustainability without compromising on quality or aesthetics, we are ensuring that every purchase contributes to a better, more thoughtful future.
Our founder saw the problem up close. With a background in business and supply chains-and a Master’s degree in International Business from Oxford Brookes University-they knew the system was broken. Too many products were labeled green but delivered little real benefit. It wasn’t enough to criticize. It was time to build something better.
That’s how Leafbased was born. A place where sustainability is real, where impact is measured, and where purpose leads. Our goal is to support small makers with big ideas, help businesses transition to greener choices, and inspire consumers to make decisions they feel proud of.
“At Leafbased, we don’t just create products-we create change. One straw, one plate, one small step at a time.”
Your voice matters to us. Whether you're a customer, a startup founder, or someone deeply passionate about sustainability, your thoughts, feedback, and ideas help us grow and improve. We’re always listening because together, we can create a more sustainable future.
Your voice matters more than ever. Whether you're a customer exploring better choices, a startup founder driving innovation, or someone who cares deeply about sustainability, your insights and feedback help shape what we do. Every idea, suggestion, and conversation brings us closer to creating a world where sustainability isn’t just a choice-it’s the standard. Let’s work together to make a lasting impact.
By participating, you’ll not only help us refine our offerings but also contribute to building a truly sustainable future. Together, we can make a difference-one straw and one plate at a time.
Connect with LeafBased-let's chat about building a sustainable, natural future together
We are a sustainable tableware brand empowering modern dining with eco-friendly alternatives. From startups to established businesses in the UK and beyond, we deliver biodegradable, elegant, and functional solutions that champion conscious consumption and environmental impact.
